Business of Apps - Connecting the app industry

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LearnhowtogrowandscaleappsatAPSBerlinAppPromotionSummitBerlin2024,settotakeplaceonDecember5th,promisestobeapremiereventforappmarketingandgrowthprofessionals,offeringcutting-edgeinsightsintoscalingandoptimizingappperformance.NaydenTafradzhiyski|November22,2024AppBusiness InsightsOpinion,how-tos,thoughtleadership,andanalysisfromtheglobalappandsocialmediaindustry TransformingtrelretailmarketingThemobileprivacydichotomy:Users’complexrelationshipwithdata  MoreInsights PodcastWebringyouinsightsintoappmarketing,UA,appengement,apprevenue,ASO,appanalytics,andmore. #220:UsingcognitivebiasestoboostappengementandrevenuewithSeniorProductManeratCleo#219:“Beyond2024:innovativeuseracquisitionstrategies”AppPromotionSummitSanFranciscopanel 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industryhe20millionpeopleusingSlack,accordingtoanestimatefromBusinessofApps."NewYorkTimes"Duolingo,thepopularlangue-learningappthatisusedbymorethan34millionpeopledailyaccordingtoBusinessofApps,isexploringwaystoincorporatePuertoRicanSpanishintosomefeatures"TheGuardian"BeRealisgrowingrapidly.Thevastmajorityofitslifetime28mdownloadshappenedthisyear,accordingtoBusinessofApps."TheEconomist"Todayroughly350mpeoplearoundtheworldheadatingappontheirphone,upfrom250min2018,accordingtoBusinessofApps,aresearchfirm."BBC"Incaseyouhen'theardofit,TikTokisavideo-sharingappthatletsuserscreateandshare15–60-secondclipssettomusicorsoundbites.Mostofitsusersarereportedlyundertheeof30,accordingtoBusinessofApps."BusinessInsider"In2016,Eatscontrolled5%oftheUSfood-deliverymarket,whileGrubhubheld70%,accordingtodatacompiledbyBusinessofApps."Forbes"Asof2023,theiPhone(whichwasreleasednearlytwodecadesafterApplereleaseditsfirstcomputer)isApple'scurrenttop-earningproduct,making52%ofitsrevenue,accordingtoBusinessofApps."Reuters"Addinggame-likemicropaymentscouldhelpTinder,whichhasaround75millionactiveusersbutonly10.5millionpayingsubscribers,accordingtoBusinessofApps,opensnewtab."Time"BycomparisonInstramtook15monthstoreach30milliondownloads,whileTikTokreachedthemilestoneinjustundertwoyears.Buttheearlynumbersarestilldwarfedbythe368millionuserswhovisitTwitterdaily,accordingtotheBusinessofApps."TechCrunch"IstheshinewearingoffBeReal?InterestingdataoutthisweekfromBusinessofAppsindicatesthatBeRealmayhealreadypeaked."DailyMail"AsofJanuarythisyear,Paramount+hadover55millionusersandDisney+hadover161million.Itallowsthemtoreceivemoneyeverymonthfromusersandtapintoamarketthatisprojectedtobeworth$115billionby2026,accordingtoBusinessofApps."Vox"AccordingtoBusinessofApps,thereareabout1.8millionappsailableintheAppleAppStoreand2.3millionintheGooglePlayStore."Cnet"UberEatsandPostmatesmakenigatingandorderingfromyourrestauranteasy.Bothappsworkwithover825,000restaurantsacross,accordingtoBusinessofApps,whichisthemostnumberofrestaurantsafooddeliveryserviceonthislistworkswith."Wired"AccordingtotheBusinessOfApps,Applesold114millionAirPodsin2020–that’supfrom15millionin2017.ThesehugesalesmakeitsomewhatsurprisingthatApplehasyettogivetheoriginalAirPodsasignificantrefreshsincetheirlaunchbackinSeptember2016."eMarketer"Netflix,whichhad220.6millionsubscribersworldwideIn2022,perBusinessofApps,canpivotintocloudgamingandgeneratenewopportunitiesforuserengementandin-gameadvertisingwithoutdisturbingitscorebusiness."Variety"Thecompanyhasalsoseeminglyachieveditsadvertiser-friendlyaspirations,generatinganall-timehighof$31.5billioninadrevenuefor2023accordingtoaBusinessofAppsreport.Sofarthisyear,YouTubereported$8.1billioninrevenueforQ12024,a21%YoYincreasefromthepreviousQ1."YahooFinance"Indeed,accordingtodatafromBusinessofApps,whileTinderstillholdsthemarketshareintheU.S.(27%)Bumbleisonlyjustbehind(26%)."Entrepreneur"MobileappsarenothingifnotintertwinedwithmostAmericans'dailylives.It'snosurprisethen,thatby2021,thenumberfortotalmobileappdownloadsisexpectedtoreach352.9billionperyear,accordingtoaBusinessofAppsreport."Newsweek"CashApp,apeer-to-peerpaymentserviceownedbyBlock,Inc.,boastsmorethan44millionmonthlyactiveusers,accordingtoBusinessofApps.CashAppisnearlyaslargeasVenmo,PayPal'sequivalentpeer-to-peerservice,despitebeinglaunchedfouryearslater."Fortune"IfthesefeaturesdoindeedcometoBumbleinthefuture,theywillimpacttheexperienceofmillions.Indeed,accordingtodatafromBusinessofApps,whileTinderstillholdsthemarketshareintheU.S.(27%)Bumbleisonlyjustbehind(26%)." 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